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SENIOR ART DIRECTOR  +  DESIGNER  +  PRODUCTION ARTIST

the creds.

in class learning

UNIVERSITY OF OREGON 2010-2014

Bachelor of Arts, Advertising & Journalism

Digital Arts Minor

  - AAF Most Promising Minority Students, 2014

  - Order of Omega Honor Society

  - Gamma Phi Beta Sorority

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PURDUE UNIVERSITY 2024-2025

Currently pursuing a Foundations of ASL & Deaf Community Certificate

volunteer life

14ERS.COM

Facebook group admin for 45K people

Calming a lot of mountaineering egos.

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COLORADO 14ERS INITIATIVE

Peak education steward

Do YOU know the 7 Leave No Trace principles??

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PAN ASIAN ALLIANCE BOARD MEMBER

Working collaboratively with a team of 12 to create a welcoming community and open dialogue for the AANHPI community within the larger Publicis Groupe throughout the nation.

and that one hospitality job...

SWEET TOMATOES  \\  OCT 2008 - JAN 2013

Though I worked in every position there was (crew lead, greeter, marketer, cashier, busboy, dishwasher, food prep, pasta maker, soup warmer, baker) my favorite is the time I was opening janitor, where I once scrubbed the entire ceiling of the restaurant.

on the field learning

SR. DIGITAL ART DIRECTOR   \\  ARC WORLDWIDE  \\  APR 2022 - PRESENT

I work on projects in a variety of CPG categories within Unilever for both digital and print activations. Day-to-day varies from conceptual key visual work, to activation plans, to every day tactical executions. I continue to focus primarily on the digital shelf, staying on top of the latest ecommerce trends and creating best-in-class landing pages for various retailers. I manage two direct reports, and occasionally lean in to managing various tactical day-to-day projects, overseeing art directors and copywriters from kickoff to handoff.

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SR. DIGITAL CONTENT DESIGNER   \\  THE INTEGER GROUP  \\  OCT 2017 - MAR 2022

In this digital designer/art director hybrid position, I concept, execute, and deliver final files for the eCommerce team. From the content strategy to the production handoff, I am involved in every step in the process which can include photoshoots, key visual development, render builds, etc. I present my work to clients and go through multiple rounds of revisions afterwards. I ensure all art is according to brand standards and the specs match the retailer it's being published on. Clients include Starbucks, Old Spice, Mars Wrigely Chocolates & Confections, Aveeno, and Swiffer.

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ART DIRECTOR   \\  MAPQUEST(VERIZON)  \\  FEB 2016 - SEPT 2017

Provide creative direction for all marketing executions and any design that falls out of the category of our specific product. Design and own decks for sales partnership opportunities and product partnership opportunities. Travel with the marketing team to film, cut and edit event sizzle reels. Redesigned MapQuest B2B's developer network portal and worked with a team of five developers to see through its launch. Once got to see The Backstreet Boys in concert as part of a sponsorship deal. May have cried, just a little.

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JR. DIGITAL ARTIST  \\  CRISPIN PORTER + BOGUSKY  \\  JUN 2014 - FEB 2016

The main digital artist for the Kraft Mac & Cheese, Velveeta Shells & Cheese, StoveTop Stuffing, Fruit of the Loom and Fairlife accounts. Had a hand in several new business pitch successes, including American Airlines and Icebreaker's accounts. Worked closely with ADs and CDs to execute all creative pieces both digital and print. Kerned until my eyes bled. Had a few heart to hearts with Hermy.

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DIGITAL DESIGNER  +  ART DIRECTOR  +  PRODUCTION ARTIST  +  DIGITAL SHELF ENTHUSIAST

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